Social media has been able to connect millions of people worldwide to their favorite brands, celebrities, artists, and more. I am no exception. With my fondness of social media and decent experience using the bigger platforms, I decided to take a social media course to learn more about social media and to practice good social media techniques. For this, I audited Adidas and Adidas Originals on Twitter. Even though I love Adidas sneakers, shirts, and sweatpants, they could do a much better job following best practices on social media. Here are three mistakes that other companies on social media should avoid:

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